From the sale of each can, 12 UAH will be directed towards purchasing communication equipment for the military
The energy supply company YASNO, in collaboration with the MOVA brand and writer Serhiy Zhadan, has introduced a charity beverage. The limited-edition energy drink release aims to raise funds for the 2nd Corps of the NGU Khartiya. This was reported by YASNO, according to the portal PromPolitInform.
The joint initiative involves the sale of a natural matcha-based energy drink, with fragments of poetry by Serhiy Zhadan featured on the packaging. To read the full text of the author’s work, customers must collect all four packaging variations.
Charity collection mechanics
The campaign organizers highlighted the financial component of the collaboration: 12 UAH from the sale of every single unit is automatically transferred to purchase communication equipment for the military unit. Funds are directed specifically to the needs of the 2nd Corps of the NGU Khartiya.
Additional activities for consumers
Beyond direct financial support, customers can participate in a prize draw from the author of the poems. To enter, one must collect the complete set of four cans, photograph them in the correct sequence, and share the image on social media with the relevant hashtags.
Winners will be announced in one month. Prizes include unique items, such as books hand-signed by Serhiy Zhadan, as well as a handwritten manuscript of the poem.
Illustrative photo: Klooni / CC BY-SA 3.0
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