Areas under borsch set vegetables in Ukraine have returned to the pre-war 2021 level, but due to a decline in the number of consumers, the market is under pressure. Experts note that the increase in supply against a backdrop of declining demand is triggering a drop in prices for produce. This was reported by AgroTimes citing APK-Inform, according to the portal PromPolitInform.
Producers who previously specialized in grain, due to logistical and sales obstacles, are increasingly choosing vegetable farming, which is further increasing supply volumes. As of August 2026, borsch set vegetables cost almost half as much as they did in the same period last year.
Pricing factors and storage risks
Currently, wholesale prices for cabbage range from 14–18 UAH/kg, carrots — 18–25 UAH/kg, beets — 6–10 UAH/kg, and onions — 13–20 UAH/kg. Potatoes are being sold for 6–12 UAH/kg, while in the south of the country, due to heat, part of the tomato harvest is suitable only for processing, for which 10 UAH/kg is offered.
The situation with greenhouse crops remains dynamic: cucumbers have started to rise in price due to the shift in cultivation cycles. The cost of greenhouse cucumbers reaches 20–45 UAH/kg, while field-grown produce costs 18–22 UAH/kg.
The future price environment will depend on weather conditions during the harvest and logistics capabilities. Farmers face challenges in storage, particularly due to risks of energy instability and the likelihood of shelling, which makes forecasting profitability a difficult task.
Illustrative photo: George Chernilevsky / Public domain
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