The pharmaceutical company Darnitsa announced the appointment of Yaroslava Polyakova as Director of Reputation Management. She will be responsible for implementing the company’s communications strategy, corporate communications, and corporate social responsibility programs, according to Mind and PromPolitInform.
Darnitsa CEO Andriy Obrizan noted that the company consistently invests in communications as a component of long-term business development. “We systematically work with various audiences – patients, the professional community, partners, and society at large. Strengthening this area allows us to communicate the company’s position even more accurately and clearly and maintain open communication,” he commented.
“For me, Darnitsa is an example of a Ukrainian company that thinks strategically and takes responsibility not only for quality and business results, but also for its social impact. My goal is to strengthen the company’s position as a responsible leader in the pharmaceutical market,” added Yaroslav Polyakov. Prior to her appointment at Darnytsia, Yaroslava Polyakova spent eight years as Director of Corporate Communications at OKKO, and before that, at companies in the industrial and FMCG sectors.
