The integration of advanced neural networks and the demand for data centers provided software developers with a significant influx of capital.
The technology sector and artificial intelligence continue to rapidly capitalize global corporations. According to the results of last year, the leaders in brand value growth were technology giants, among which Microsoft and Nvidia won the undisputed lead. The corresponding rating was published by the visualcapitalist.com portal, Dengi.ua reports. The PromPolitInform portal informs.
According to Brand Finance, the record holder of the year was Microsoft, whose brand value soared by $104 billion – to $565 billion. Experts call the main driver of such a jump the successful integration of artificial intelligence services into the product ecosystem and the powerful development of cloud computing.
The second place was taken by the chip developer Nvidia. Over the year, the company’s brand added $96 billion in value to $184 billion. Analysts emphasize that demand for data center equipment continues to significantly exceed supply.
The third place in the ranking was taken by the social platform TikTok, which increased its brand value by $48 billion (to $154 billion). Global reach allowed the video service to bypass such giants as Walmart, Samsung, and Facebook in terms of brand value.
Apple Corporation added $33 billion. With an indicator of $608 billion, the company retains the status of the most valuable brand in the world. The top five growth leaders are Google (plus $20 billion), which strengthens its position thanks to the search business and the development of its own neural network Gemini. In general, technology companies took eight of the top ten places in the ranking.
Representatives of other industries also demonstrated positive dynamics. American Express Financial Corporation increased its brand value by $18 billion (to $57) on record quarterly revenue. Meanwhile, China’s state-owned power company State Grid added $17 billion thanks to massive infrastructure expansion and clean energy investments.
The top 10 brands with the biggest year-over-year value increases:
Microsoft – up $104 billion (brand value in 2026: $565 billion);
Nvidia – up $96 billion (brand value in 2026: $184 billion);
TikTok – up $48 billion (brand value in 2026: $154 billion);
Apple – up $33 billion (brand value in 2026: $608 billion);
Google – up $20 billion (brand value in 2026: $433 billion);
American Express – growth of $18 billion (brand value in 2026: $57 billion);
State Grid (China) – growth of $17 billion (brand value in 2026: $102 billion);
Facebook – growth of $16 billion (brand value in 2026: $107 billion);
WeChat – growth of $15 billion (brand value in 2026: $48 billion);
Amazon – growth of $13 billion (brand value in 2026: $370 billion).
