Following a sharp decline in the first months of the full-scale war, the Ukrainian economy underwent a recovery phase and reached a plateau in most segments in 2025. Based on business registration data, the labor market, and e-commerce, the structure of supply and demand has changed significantly. This was reported by Dengi.ua, citing Opendatabot analytics. PromPolitInform reports.
Foponomics: From Shock to Stabilization
Before the 2021 invasion, an average of 5,676 sole proprietorships and 1,077 companies were registered weekly. In early February 2022, a record was set: 9,350 new sole proprietorships in a single week.
With the onset of the invasion, state registries were temporarily closed. After the resumption of the Unified State Register of Enterprises (USR) in late March, 3,565 sole proprietorships and 289 companies were registered. Overall, the number of business start-ups declined in 2022:
28% fewer new entrepreneurs per week,
40% fewer new companies.
A recovery boom began in 2023. An all-time record was set in the fall—12,534 new sole proprietors per week. However, the growth rate slowed in 2024.
By the end of 2025, the market had plateaued:
an average of 5,579 new sole proprietors and 717 companies per week.
Labor Market — Work.ua
A full-scale war has devastated the labor market. While approximately 106,000 job postings were published daily in 2021, only about 3,000 were posted in early March 2022.
The recovery began in April 2022 and peaked in the fall. By 2025, the market had recovered by 95%—approximately 100,000 vacancies per day, and in the western regions, the figure exceeded pre-war levels (up to 150%).
Moreover:
the number of companies employing employees already slightly exceeds 2021 levels;
in June 2022, candidates posted a record 170,000 resumes per week;
currently, approximately 120,000 resumes are published weekly.
Structural changes:
the share of vacancies with no experience requirement increased from 29% (2021) to 42% (2025);
the share of women among candidates increased from 53% to 62%;
salespeople and sales managers remain at the top;
the demand for bartenders has exceeded that of accountants;
the demand for drivers has increased.
IT Market — Djinni
Before the invasion, the IT sector was a “candidates’ market”: 36,000 resumes versus 29,000 job openings.
After February 2022, the situation changed dramatically:
there were eight times as many resumes as job openings;
the peak of the crisis occurred in 2023, when the gap reached 15 times.
Since 2024, a gradual improvement has begun. At the end of 2025:
9.5 thousand job openings,
82-83 thousand resumes.
However, the market has not returned to the balance of 2021: there are almost nine times as many candidates as job openings.
Change in demand:
before the war, developers (JavaScript, Java) led;
since 2023, non-technical fields, primarily marketing, have dominated;
JavaScript developers still dominate among candidates;
The number of marketing resumes is almost double the pre-war level.
Online Shopping — Khorosh
In the first weeks of the invasion, online shopping activity fell to 7%.
By August 2022, signs of recovery appeared, and the market received an additional boost during the November and December sales.
Currently, the trend remains positive:
more than 12,000 online stores operate on the platform;
in 2025, they generated 15 million orders.
Entrepreneurs have adapted to war conditions: blackouts and shelling no longer have much of an impact on the launch of new online stores.
Jobs — OLX
In the lead-up to the invasion, demand was high for specialists in:
retail,
logistics and delivery,
construction,
manufacturing, and blue-collar jobs.
In 2025, the demand pattern remained unchanged, but salaries and the number of inquiries increased. Demand has increased particularly for:
cashiers—median salary of UAH 18,500;
sales assistants—UAH 18,000;
drivers—UAH 35,000.
